Primary Logo
The folded tabletop stand — the product itself, seen in perspective. Its leaning face carries the tap-dot above three menu lines; a rear easel leg gives it depth. Set beside the two-tone wordmark. One color, infinitely scalable.
The Mark
The folded table stand in perspective — tangible, friendly, unmistakably the TischTap product.
The circle on the face is the tap moment — the same dot that carries the brand in the wordmark “Tap”.
Three lines stand for the menu, the Wi-Fi, the review — everything a single scan unlocks.
Variants
From app icon to letterhead — the same idea in the right form. The enclosed icons fill the stand into the scan field itself.
Application
Clear space
Keep clear space on every side equal to the height of the tap-dot. Nothing intrudes into this zone.
Minimum size
Below these sizes the menu lines close up — switch to the circle icon for very small applications.
Color
Brick red is the ink, white the field. The deep brick shades the stand’s rear leg. Black only for single-color reproduction (engraving, fax, stamp).